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Social marketing : influencing behaviors for good

Lee, Nancy, 1932-

Format:

Books

Publication Date

2011

Excerpt:

Measure? -- How Will You Measure? -- When Will You Measure? -- How Much Will It Cost? -- Ethical

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Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

editions. Introductory students and experienced managers alike will find this book a useful tool, providing

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Marketing insights from A to Z : 80 concepts every manager needs to know

Kotler, Philip.

Books24x7 http://www.books24x7.com/marc.asp?bookid=12771
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=152701
ebrary http://site.ebrary.com/id/10299243
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571
MyiLibrary http://www.myilibrary.com?id=36368

Format:

Electronic Resources

Publication Date

2003

Excerpt:

marketing must change with it. He predicts that over the next decade marketing techniques will require a

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2003 2002

Excerpt:

industry results in a practical text. Introductory students and experienced managers alike will find this

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Kotler on marketing : how to create, win, and dominate markets

Kotler, Philip.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html
Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html

Format:

Books

Publication Date

1999

Excerpt:

's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities

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Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

readable and extremely practical text. Introductory students and experienced managers alike will find this

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