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1. 
Cover image for Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2000
Excerpt: 
Satisfaction -- The Nature of High-Performance Businesses -- Delivering Customer Value and Satisfaction
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by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
. Planning and organizing for more effective marketing -- Evaluating and controlling marketing performance
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3. 
Cover image for Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
1. Assessing Marketing's Critical Role in Organizational Performance -- 2. Building Customer
Available: Copies:
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1988
Excerpt: 
-- Evaluating and controlling marketing performance.
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