This is PR : the realities of public relations

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Title:

Author:

Newsom, Doug.

ISBN:

9780534562632

Personal Author:

Newsom, Doug.

Edition:

8th ed.

Publication Information:

Physical Description:

xii, 418 pages : illustrations ; 25 cm

Contents:

Public relations: role, origins and trends affecting the future -- PR Roles and Specialties 2. PR's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques -- Publics and Public Opinion -- Theory, ethics and laws affecting PR practice -- Theoretical Underpinnings for PR -- PR Ethics and Responsibilities -- PR and the Law -- PR in action -- Strategic management in PR Practice -- Communication, Channels and Media -- Tactics and Techniques: Details that make PR Strategies Work -- Campaigns -- Crisis and Credibility -- Public Relations Practice and a World View.

Subject Term:

Public relations.

Added Author:

Turk, Judy VanSlyke.

Kruckeberg, Dean.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:MAIN	1:UNKNOWN	11722-1002	NO CONFIGURATION	2	Searching... Unknown
Searching... 1:VCCT	1:GEN-BOOK	000001106	659.2 NEW	1	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000051045	659.2 NEW	1	Searching... Unknown

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Summary

This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on public relations fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, students are sure to engaged and prepared!