There's a Tsotsi in the boardroom : winning in a hostile world

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Title:

There's a Tsotsi in the boardroom : winning in a hostile world

Author:

Kuzwayo, Muzi.

ISBN:

9781770090873

Personal Author:

Kuzwayo, Muzi.

Publication Information:

Johannesburg : Jacana Media, 2007.

Physical Description:

132 pages, [8] pages of plates : illustrations (chiefly color) ; 24 cm

Contents:

A view from the township -- The first rule -- The crack in the foundation -- The four cents loaf and other stories -- Forget the vision and the mission -- The race to self-destruction -- High reliability organisations -- The victory of the underdogs -- The Jo'burg City Deep Market -- The market framework -- Price, image and quality -- The consumer -- The mischief within markets -- The future.

Subject Term:

Marketing -- South Africa.

Advertising -- South Africa.

Advertising. (OCoLC)fst00797511

Marketing. (OCoLC)fst01010167

Marketing.

Werbung.

Geographic Term:

South Africa. (OCoLC)fst01204616

Südafrika

Electronic Access:

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html

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Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGBDX	1:GEN-BOOK	000113969	658.834 KUZ	1	Searching... Unknown
Searching... 1:VGBDX	1:GEN-BOOK	000007438	658.834 KUZ	2	Searching... Unknown
Searching... 1:VGCT	1:GEN-BOOK	000039786	658.834 KUZ	1	Searching... Unknown
Searching... 1:VGPTA	1:GEN-BOOK	000147887	658.834 KUZ	1	Searching... Unknown

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Summary

The message of this marketing guide is simple: the correct interpretation of cultural signals is the most important part of opening new territories and entering niche markets. Providing an overview of the basic South African mindset and its regional variations, the book explains that South Africans have had to break down many doors to succeed, and they enjoy being treated like chiefs--whether in parliament, the boardroom, in church, or on the street--and all marketing strategies should be tailored accordingly.