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Introduction to marketing

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2011

Excerpt:

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the

Available: Copies:

Marketing

Lamb, Charles W.

Format:

Books

Publication Date

2010

Excerpt:

strategy -- Implementing marketing communication mix strategies -- Pricing concepts and setting the right

Available: Copies:

Marketing

Lamb, Charles W.

Format:

Books

Publication Date

2008

Excerpt:

marketing communication mix strategies -- Pricing concepts and setting the right price -- Putting it all

Available: Copies:

Introduction to marketing

Lamb, Charles W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006 2005

Excerpt:

-- Decision support systems and marketing research -- Product decisions -- Product concepts -- Developing and

Available: Copies:

Marketing

Lamb, Charles W.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html

Format:

Books

Publication Date

2004

Excerpt:

-- Implementing Promotional Mix Strategies -- Pricing Concepts and Setting the Right Price -- Putting It All

Available: Copies:

Marketing

Lamb, Charles W.

Format:

Books

Publication Date

2000

Excerpt:

; Pricing concepts and setting the right price ; The strategic marketing plan ; Company/organisation/brand

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