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Introduction to marketing

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2011

Excerpt:

responsibility -- The marketing environment -- Developing a global vision -- Consumer decision making -- Business

Available: Copies:

Marketing

Lamb, Charles W.

Format:

Books

Publication Date

2010

Excerpt:

-- Segmenting and targeting markets -- Positioning the firm and its products -- Product decisions -- Developing

Available: Copies:

Marketing

Lamb, Charles W.

Format:

Books

Publication Date

2008

Excerpt:

-- Understanding consumer decision-making -- Assessing the competitive situation -- Information for marketing

Available: Copies:

Introduction to marketing

Lamb, Charles W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006 2005

Excerpt:

-- Decision support systems and marketing research -- Product decisions -- Product concepts -- Developing and

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Marketing

Lamb, Charles W.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html

Format:

Books

Publication Date

2004

Excerpt:

-- Understanding Consumer Decision-Making -- Assessing the Competitive Situation -- Information for Marketing

Available: Copies:

Marketing

Lamb, Charles W.

Format:

Books

Publication Date

2000

Excerpt:

Consumer decision-making ; Segmenting and targeting markets ; Using relationship marketing to

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