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Introduction to marketing

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2011

Excerpt:

responsibility -- The marketing environment -- Developing a global vision -- Consumer decision making -- Business

Available: Copies:

Marketing

Lamb, Charles W.

Format:

Books

Publication Date

2010

Excerpt:

An overview of marketing -- Analysing the marketing environment -- Understanding consumer decision

Available: Copies:

Marketing

Lamb, Charles W.

Format:

Books

Publication Date

2008

Excerpt:

Pt. 1. Introduction to marketing. An overview of marketing -- Analysing the marketing environment

Available: Copies:

Introduction to marketing

Lamb, Charles W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006 2005

Excerpt:

-- Social responsibility, ethics, and the marketing environment -- Developing a global vision -- Analyzing

Available: Copies:

Marketing

Lamb, Charles W.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html

Format:

Books

Publication Date

2004

Excerpt:

Introduction to Marketing -- Overview of Marketing -- Analysing the Marketing Environment

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