by
McDaniel, Carl, Jr., 1941-
Format:
Books
Publication Date
2011
Excerpt:
-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the
by
Lamb, Charles W.
Format:
Books
Publication Date
2006 2005
Excerpt:
communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions
by
Cravens, David W.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
Market Orientation and Organizational Learning. Enterprise Rent-A-Car: Selling the Dream (video
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