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000IIE
Print
1. 
Cover image for Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the
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2. 
Cover image for Introduction to marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions
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3. 
Cover image for Strategic marketing management cases
by 
Cravens, David W.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Market Orientation and Organizational Learning. Enterprise Rent-A-Car: Selling the Dream (video
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