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1. 
Cover image for Global marketing management : changes, new challenges and strategies
Global marketing management : changes, new challenges and strategies
by 
Lee, Kiefer.
Publisher description http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Understanding global cultures and buyer behaviour -- Understanding global social and ethical issues
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2. 
Cover image for Global marketing management : changes, challenges and new strategies
Global marketing management : changes, challenges and new strategies
by 
Lee, Kiefer.
Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
management in international operations -- Corporate social responsibility and ethics -- Organizing and
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