
Online market research : cost-effective searching of the Internet and online databases
Title:
Online market research : cost-effective searching of the Internet and online databases
Author:
Lescher, John F.
ISBN:
9780201489293
Personal Author:
Publication Information:
Reading, Mass. : Addison-Wesley, c1995.
Physical Description:
xvii, 269 p. : ill. ; 23 cm.
Contents:
Ch. 1. Obtaining Marketing Data from Online Sources -- Ch. 2. Secondary Marketing Research: What Information Do You Need? -- Ch. 3. Where Can You Get Secondary Marketing Research? -- Ch. 4. Online Sources for Secondary Marketing Research -- Ch. 5. Search Skills -- Ch. 6. Professional Services -- Characteristics -- Ch. 7. Professional Services -- Descriptions -- Knight-Ridder DIALOG Information Services -- Knight-Ridder DataStar -- LEXIS-NEXIS -- DataTimes -- Profound -- NewsNet -- I/PLUS Direct -- Dow Jones -- Ch. 8. Using the Professional Services for Secondary Marketing Research -- Ch. 9. Internet -- Ch. 10. Internet Sites for Business Research -- Ch. 11. Using the World Wide Web and the Internet for Secondary Marketing Research -- Ch. 12. Consumer Sources -- Characteristics -- Ch. 13. Consumer Sources -- Descriptions -- Ch. 14. Examples from the Consumer Sources -- Ch. 15. How to Keep Up -- Ch. 16. Data Quality -- The Researcher's Responsibilities -- Ch. 17. Document Delivery: Now and the Future -- Ch. 18. Legal, Ethical, and Intellectual Property -- Ch. 19. Secondary Marketing Research Using Online Sources Will Only Get Better.
Electronic Access:
InhaltsverzeichnisTable of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007289636&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis Online market research