Professional English in use marketing

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Title:

Author:

Farrall, Cate.

ISBN:

9780521702690

Personal Author:

Farrall, Cate.

Edition:

Marketing ed.

Publication Information:

Cambridge : Cambridge University Press, 2008.

Physical Description:

144 p. : ill ; 26 cm.

General Note:

Includes index.

Abstract:

Offering comprehensive coverage of key marketing vocabulary, this text includes 50 units covering everything from marketing basics and the full marketing mix through the research, advertising, media and PR.

Subject Term:

English language -- Textbooks for foreign speakers.

English language -- Business English.

Marketing -- Terminology.

English language -- Business English -- Problems, exercises, etc.

Marketing -- Terminology -- Problems, exercises, etc.

Added Author:

Lindsley, Marianne.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025412871	428.240246588 F239P 2008	1	Searching... Unknown

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Summary

Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.