Tourism marketing

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Title:

Tourism marketing

Author:

Lumsdon, Les.

ISBN:

9781861520456

Personal Author:

Lumsdon, Les.

Publication Information:

London : International Thomson Business Press, 1997.

Physical Description:

xiv, 290 p. : ill. ; 25 cm.

Series:

Series in tourism and hospitality management

Series Title:

Series in tourism and hospitality management

Subject Term:

Tourism -- Marketing.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015723246	338.4791 L959T 1997	1	Searching... Unknown

An introduction to marketing within the context of the international tourism industry. Focusing on core marketing theory and practice, this text takes a critical approach to encourage greater depth of learning and includes topics of current interest, such as relationship marketing. Student learning is reinforced by the provision of numerous cases, mini-cases, summaries, reflection points, questions and exercises.

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