Finding the pot of gold at the bottom of the pyramid : a discussion of the bottom of the pyramid as catalysts to brand innovation
Title:
Finding the pot of gold at the bottom of the pyramid : a discussion of the bottom of the pyramid as catalysts to brand innovation
Author:
Madisakwane, Katlego.
Personal Author:
Publication Information:
2007.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2007.
Added Corporate Author: