Innovation management : strategies, concepts and tools for growth and profit

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Title:

Author:

Maital, Shlomo.

ISBN:

9780761935278

Personal Author:

Maital, Shlomo.

Publication Information:

New Delhi ; Thousand Oaks : Response Books, 2007.

Physical Description:

491 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)

Contents:

The innovation imperative : why innovate? -- The innovation portfolio : what to innovate -- The innovation voices : how to innovate -- The innovative mind : who innovates -- Price- cost- value -- Hidden costs, hidden benefits -- Tradeoffs : optimizing and eliminating them -- Cost functions : 'survival of the fittest' -- People, knowledge and machines : in search of a free lunch -- Scale and scope : scaling markets of one -- Learning curves are made, not born -- Where is the money? markets, demand and customer intimacy -- Calculating risks : decision-making in an uncertain world -- Competing by collaborating.

Subject Term:

Technological innovations -- Management -- Case studies.

Organizational change -- Case studies.

Strategic planning -- Case studies.

Added Author:

Seshadri, D. V. R., 1957-

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025751187	658.4063 M232.I 2007	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025538642	658.4063 M232.I 2007	2	Searching... Unknown

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Summary

Successful innovation--the key to competitive growth and profit--rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: why innovate? what to innovate? how to innovate? and who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success.

Innovation Management is a pioneer in this new and rapidly growing discipline. Supported by over a hundred international and Indian case studies and action-learning exercises--as well as a CD to illustrate all these concepts and strategies with video lectures and useful interviews--this book will be invaluable to business leaders and strategists, students of management, and practising managers.