Perfect PR

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Title:

Perfect PR

Author:

Maitland, Iain.

ISBN:

9781861522214

Personal Author:

Maitland, Iain.

Edition:

1st ed.

Publication Information:

London : International Thomson Business Press, 1999.

Physical Description:

ix, 154 pages : illustrations ; 25 cm + 1 computer disc (3 1/2 in.).

Series:

Marketing toolkits series

Marketing toolkits series.

General Note:

"The diskette accompanying this title features 30 forms ... set up as Microsoft Word 6.0 documents to allow you to customize each form to suit the needs of your company"--Page vii.

Subject Term:

Public relations.

Publicity.

Public relations. (OCoLC)fst01082892

Publicity. (OCoLC)fst01083449

Relaciones públicas.

Información pública.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIESDN	1:GEN-BOOK	000110273	659.2 MAI	1	Searching... Unknown

How do you write a press release? What do you do to prepare to be interviewed by the press? How can you get perfect PR without spending a fortune? This book attempts to provide the answers. It shows the reader how to plan PR activities and how to promote the message you want to give about your company.

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Summary

Summary