Game-changing strategies : how to create new market space in established industries by breaking the rules

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Title:

Game-changing strategies : how to create new market space in established industries by breaking the rules

Author:

Markides, Constantinos.

ISBN:

9780470276877

Personal Author:

Markides, Constantinos.

Edition:

1st ed.

Publication Information:

San Francisco, CA : Jossey-Bass, c2008.

Physical Description:

xxv, 222 p. : ill. ; 24 cm.

Contents:

The innovation is in the business model -- Discovering new business models -- Creativity is not enough : from discovering to implementing new business models -- Using dual business models to compete : is a separate unit necessary? -- Separation is not enough : how to achieve ambidexterity -- Responding to business-model innovation -- When would established firms discover new business models? -- Rethinking innovation in the big firm.

Subject Term:

Creative ability in business.

Organizational change.

Corporations -- Growth.

Electronic Access:

Publisher description http://www.loc.gov/catdir/enhancements/fy0827/2008009622-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0827/2008009622-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2008009622-b.html

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025441698	658.4012 M345G 2009	1	Searching... Unknown

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Summary

Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model'the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.