How to profitably delight your customers

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Title:

Author:

Mather, Hal.

ISBN:

9781855733817

9780849305672

Personal Author:

Mather, Hal.

Publication Information:

Cambridge, [England] : Woodhead Pub. in association with the Institute of Operations Management ; Boca Raton, FL : CRC Press, c1999.

Physical Description:

x, 185 p. : ill. ; 24 cm.

General Note:

"CRC Press order number: WP0567"--T.p. verso.

Subject Term:

Customer services -- Management.

Added Corporate Author:

Institute of Operations Management.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015690411	658.812 M427H 1999	1	Searching... Unknown

The majority of industries today are in a buyer's market. The only way to ensure survival and profitability in this environment is serving customers well. Delighting customers also erects a barrier to competitors. This manual focuses on what corporate managers, particularly those in product design and sales and marketing departments, need to do to help a company profitably delight its customers.

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