Title:
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age
Author:
Mathieson, Rick.
ISBN:
9780814472873
9780814416082
Personal Author:
Publication Information:
New York : AMACOM, ©2005.
Physical Description:
ix, 244 pages : illustrations ; 24 cm
Contents:
The rise of mBranding -- Reach out & sell someone -- Dialing for dollars -- A moving experience -- The wireless point of persuasion -- Service with a stylus -- No wires, new rules -- Marketing 2020.
Abstract:
Leading companies such as Wal-Mart, McDonald's, Starbucks, Kellogg's, MTV, Procter & Gamble, and others are already reaching millions of customers, one at a time, wirelessly. In this book, Rick Mathieson reveals how your business can emulate some of the most powerful and successful branding strategies in the world.--[book jacket].
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/toc/ecip057/2005002544.htmlBranding Unbound, the blog http://maverix.typepad.com/brandingunbound/
Ebook Library http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu