by
Perreault, William D., Jr.
Format:
Books
Publication Date
2002
Excerpt:
dimensions of the consumer market -- Business and organizational customers and their buying behavior
by
Perreault, William D.
Format:
Books
Publication Date
1997
Excerpt:
-- Buyer behavior -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning
by
Perreault, William D.
Format:
Books
Publication Date
1996
Excerpt:
customers and their buying behavior -- Elements of product planning for goods and services -- Product
Limit Search Results
Narrowed by: