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1. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
organization -- Focusing marketing strategy with segmentation and positioning -- Evaluating opportunities in
Available: Copies:
2. 
Cover image for Essentials of marketing : a global managerial approach
Essentials of marketing : a global managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
2000
Excerpt: 
organization -- Focusing marketing strategy with segmentation and positioning.
Available: Copies:
3. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
distribution customer service -- Retailers, wholesalers, and their strategy planning -- Promotion
Available: Copies:
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