2

2

. Understanding the branding process -- Part 2: Brand Management in Different Sectors -- 3. How consumers choose

1. Understanding marketing planning -- 2. How marketing planning fits with corporate planning -- 3

marketing planning process: 2. removing the myths -- Completing the marketing audit: 1. the customer and

1. Understanding the marketing process -- 2. The marketing planning process I -- 3. The marketing

2

1. Understanding the marketing process -- 2. The marketing planning process : the main steps -- 3

2

customer and market audit -- 5. Completing the marketing audit: 2 The product audit -- 6. Setting marketing