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Market segmentation : how to do it and how to profit from it

McDonald, Malcolm.

Format:

Books

Publication Date

2012

Excerpt:

", revised and updated 4th Edition provides a structured, no-nonsense approach to getting market segmentation

Available: Copies:

Creating powerful brands.

De Chernatony, Leslie, 1953-

Format:

Books

Publication Date

2011

Excerpt:

brands -- 4. How consumer brands satisfy social and psychological needs -- 5. Business

Available: Copies:

Malcolm McDonald on marketing planning : understanding marketing plans and strategy

McDonald, Malcolm.

Table of contents http://www.loc.gov/catdir/toc/fy0803/2007037090.html

Format:

Books

Publication Date

2008 2007 2002

Excerpt:

. The strategic marketing planning process and the marketing plan -- 4. Defining markets and segments

Available: Copies:

Marketing : a complete guide in pictures

McDonald, Malcolm.

Format:

Books

Publication Date

2004

Excerpt:

planning process II -- 4. The customer and market audit -- 5. The product audit -- 6. Setting marketing

Available: Copies:

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

1999

Excerpt:

. The marketing planning process : removing the myths -- 4. Completing the marketing audit : the

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Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

1995

Excerpt:

. The marketing planning process: 2 Removing the myths -- 4. Completing the marketing audit: 1 The

Available: Copies:

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