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Creating powerful brands.

De Chernatony, Leslie, 1953-

Format:

Books

Publication Date

2011

Excerpt:

-to-business branding -- 6. Service brands -- 7. Retailer issues in branding -- 8. Brands on the internet -- Part 3

Available: Copies:

Malcolm McDonald on marketing planning : understanding marketing plans and strategy

McDonald, Malcolm.

Table of contents http://www.loc.gov/catdir/toc/fy0803/2007037090.html

Format:

Books

Publication Date

2008 2007 2002

Excerpt:

prior to planning -- 5. Understanding products and services prior to planning -- 6. Setting marketing

Available: Copies:

Marketing : a complete guide in pictures

McDonald, Malcolm.

Format:

Books

Publication Date

2004

Excerpt:

planning process II -- 4. The customer and market audit -- 5. The product audit -- 6. Setting marketing

Available: Copies:

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

1999

Excerpt:

customer and market audit -- 5. Completing the marketing audit : the product audit -- 6. Setting marketing

Available: Copies:

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

1995

Excerpt:

customer and market audit -- 5. Completing the marketing audit: 2 The product audit -- 6. Setting marketing

Available: Copies:

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