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0000000IIE
Print
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2012
Excerpt: 
process II -- The customer and market audit -- The product audit -- Setting marketing objectives and
Available: Copies:
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2007
Excerpt: 
market audit -- Completing the marketing audit: 2. the product audit -- Setting marketing objectives and
Available: Copies:
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2004
Excerpt: 
planning process II -- 4. The customer and market audit -- 5. The product audit -- 6. Setting marketing
Available: Copies:
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2002
Excerpt: 
audit -- Completing the marketing audit : the product audit -- Setting marketing objectives and
Available: Copies:
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Marketing objectives and strategies -- Marketing research and forecasting -- The marketing audit : customers
Available: Copies:
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1999
Excerpt: 
customer and market audit -- 5. Completing the marketing audit : the product audit -- 6. Setting marketing
Available: Copies:
7. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1995
Excerpt: 
customer and market audit -- 5. Completing the marketing audit: 2 The product audit -- 6. Setting marketing
Available: Copies:
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