by
McDonald, Malcolm.
Format:
Books
Publication Date
2012
Excerpt:
process II -- The customer and market audit -- The product audit -- Setting marketing objectives and
by
McDonald, Malcolm.
Format:
Books
Publication Date
2007
Excerpt:
market audit -- Completing the marketing audit: 2. the product audit -- Setting marketing objectives and
by
McDonald, Malcolm.
Format:
Books
Publication Date
2004
Excerpt:
planning process II -- 4. The customer and market audit -- 5. The product audit -- 6. Setting marketing
by
McDonald, Malcolm.
Table of contents http://catdir.loc.gov/catdir/toc/els051/2004556468.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004556468.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004556468.html
Format:
Books
Publication Date
2002
Excerpt:
audit -- Completing the marketing audit : the product audit -- Setting marketing objectives and
by
McDonald, Malcolm.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html
Format:
Books
Publication Date
2002
Excerpt:
-- Marketing objectives and strategies -- Marketing research and forecasting -- The marketing audit : customers
by
McDonald, Malcolm.
Format:
Books
Publication Date
1999
Excerpt:
customer and market audit -- 5. Completing the marketing audit : the product audit -- 6. Setting marketing
by
McDonald, Malcolm.
Format:
Books
Publication Date
1995
Excerpt:
customer and market audit -- 5. Completing the marketing audit: 2 The product audit -- 6. Setting marketing
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