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1. 
Cover image for Market segmentation : how to do it and how to profit from it
Market segmentation : how to do it and how to profit from it
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2012
Excerpt: 
Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, is because of a
Available: Copies:
2. 
Cover image for Creating powerful brands.
Creating powerful brands.
by 
De Chernatony, Leslie, 1953-
Format: 
Books
Publication Date 
2011
Excerpt: 
Product management.
Available: Copies:
3. 
Cover image for Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing -- Management.
Available: Copies:
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