4 Results Found
0000IIE
1.
by
McDonald, Malcolm.
Format:
Books
Publication Date
2012
Excerpt:
pricing spiral which results from getting market segmentation wrong. Nothing in business works unless
by
De Chernatony, Leslie, 1953-
Format:
Books
Publication Date
2011
Excerpt:
brands -- 4. How consumer brands satisfy social and psychological needs -- 5. Business-to-business
by
McDonald, Malcolm.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html
Format:
Books
Publication Date
2002
Excerpt:
theoretical and technical background. Marketing managers and business executives developing marketing and e-business
4.
by
McDonald, Malcolm.
Format:
Books
Publication Date
1999
Excerpt:
assessment of a company's business plan, to the steps necessary to ensure a company achieves its profit