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00IIE
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by 
De Chernatony, Leslie, 1953-
Format: 
Books
Publication Date 
2011
Excerpt: 
. Understanding the branding process -- Part 2: Brand Management in Different Sectors -- 3. How consumers choose
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by 
De Chernatony, L. (Leslie)
Format: 
Books
Publication Date 
2003
Excerpt: 
Creating powerful brands in consumer, service and industrial markets / De Chernatony, L. (Leslie)
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