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1. 
Cover image for Market segmentation : how to do it and how to profit from it
Market segmentation : how to do it and how to profit from it
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2012
Excerpt: 
", revised and updated 4th Edition provides a structured, no-nonsense approach to getting market segmentation
Available: Copies:
2. 
Cover image for Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1999
Excerpt: 
"In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare
Available: Copies:
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