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1. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
segmentation ; International market segmentation -- Understanding markets. Marketing information and research
Available: Copies:
2. 
Cover image for Marketing plans : a complete guide in pictures
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2012
Excerpt: 
distribution and customer service plan -- Marketing information, forecasting and organization -- Designing and
Available: Copies:
3. 
Cover image for Malcolm McDonald on marketing planning : understanding marketing plans and strategy
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2008 2007 2002
Excerpt: 
strategies -- 10. Place (distribution and customer service) strategies -- 11. Information and organization
Available: Copies:
4. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Marketing information, forecasting and organizing for marketing planning -- Implementation issues in
Available: Copies:
5. 
Cover image for Marketing : a complete guide in pictures
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2004
Excerpt: 
plan -- 10. Place : the customer and distribution plan -- 11. Marketing information, forecasting and
Available: Copies:
6. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2002
Excerpt: 
information, forecasting and organizing for marketing planning -- Implementation issues in marketing planning
Available: Copies:
7. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1999
Excerpt: 
11. Marketing information, forecasting and organizing for marketing planning -- 12. Implementation
Available: Copies:
8. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1995
Excerpt: 
information, forecasting and organizing for marketing planning -- 12. Implementation issues in marketing
Available: Copies:
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