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1. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
; The product life cycle ; Diffusion of innovation ; Developing new products ; Pricing strategies
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2. 
Cover image for Market segmentation : how to do it and how to profit from it
Market segmentation : how to do it and how to profit from it
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2012
Excerpt: 
Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, is because of a
Available: Copies:
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