Search Results for Management.

1.

The complete marketer : 60 essential concepts for marketing excellence

by

McDonald, Malcolm.

Format:

Books

Publication Date

2013

Excerpt:

; Managing the sales team ; Key account management ; Implementing key account management ; Channel strategy

Available: Copies:

2.

Market segmentation : how to do it and how to profit from it

by

McDonald, Malcolm.

Format:

Books

Publication Date

2012

Excerpt:

Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, is because of a

Available: Copies:

3.

Marketing plans : a complete guide in pictures

by

McDonald, Malcolm.

Format:

Books

Publication Date

2012

Excerpt:

Marketing -- Management.

Available: Copies:

4.

Creating powerful brands.

by

De Chernatony, Leslie, 1953-

Format:

Books

Publication Date

2011

Excerpt:

Product management.

Available: Copies:

5.

Marketing accountability : a new metrics model to measure marketing effectiveness

by

McDonald, Malcolm.

Format:

Books

Publication Date

2011 2009

Excerpt:

Marketing -- Management.

Available: Copies:

6.

Marketing : a complete guide in pictures

by

McDonald, Malcolm.

Format:

Books

Publication Date

2011

Excerpt:

Marketing -- Management.

Available: Copies:

7.

Malcolm McDonald on marketing planning : understanding marketing plans and strategy

by

McDonald, Malcolm.

Table of contents http://www.loc.gov/catdir/toc/fy0803/2007037090.html

Format:

Books

Publication Date

2008 2007 2002

Excerpt:

Marketing -- Management.

Available: Copies:

8.

Marketing plans : how to prepare them, how to use them

by

McDonald, Malcolm.

Format:

Books

Publication Date

2007

Excerpt:

Marketing -- Management.

Available: Copies:

9.

Marketing : a complete guide in pictures

by

McDonald, Malcolm.

Format:

Books

Publication Date

2004

Excerpt:

Marketing -- Management.

Available: Copies:

10.

Marketing plans : how to prepare them, how to use them

by

McDonald, Malcolm.

Table of contents http://catdir.loc.gov/catdir/toc/els051/2004556468.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004556468.html

Format:

Books

Publication Date

2002

Excerpt:

Marketing -- Management.

Available: Copies:

11.

Marketing plans : how to prepare them, how to use them

by

McDonald, Malcolm.

Format:

Books

Publication Date

1999

Excerpt:

Marketing -- Management.

Available: Copies:

12.

Marketing plans : how to prepare them, how to use them

by

McDonald, Malcolm.

Format:

Books

Publication Date

1995

Excerpt:

Marketing -- Management.

Available: Copies:

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