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1. 
Cover image for Marketing planning for services
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1996
Excerpt: 
Marketing planning for services / McDonald, Malcolm.
Available: Copies:
2. 
Cover image for Malcolm McDonald on marketing planning : understanding marketing plans and strategy
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2008 2007 2002
Excerpt: 
Malcolm McDonald on marketing planning : understanding marketing plans and strategy / McDonald
Available: Copies:
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2006
Excerpt: 
McDonald, Malcolm. Marketing planning for services.
Available: Copies:
4. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
communication and distribution channels -- Planning and control. Forecasting sales ; Marketing planning
Available: Copies:
5. 
Cover image for Marketing plans : a complete guide in pictures
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing -- Planning.
Available: Copies:
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing -- Planning.
Available: Copies:
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2011
Excerpt: 
Service industries -- Planning.
Available: Copies:
8. 
Cover image for Creating powerful brands.
by 
De Chernatony, Leslie, 1953-
Format: 
Books
Publication Date 
2011
Excerpt: 
and sustaining added values -- 11. Brand planning -- 12. Brand evaluation.
Available: Copies:
9. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing -- Planning.
Available: Copies:
10. 
Cover image for Marketing : a complete guide in pictures
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2004
Excerpt: 
Marketing -- Planning.
Available: Copies:
11. 
Cover image for Creating powerful brands in consumer, service and industrial markets
by 
De Chernatony, L. (Leslie)
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand name products -- Planning.
Available: Copies:
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