by
McDonald, Malcolm.
Format:
Books
Publication Date
1996
Excerpt:
Marketing planning for services / McDonald, Malcolm.
by
McDonald, Malcolm.
Table of contents http://www.loc.gov/catdir/toc/fy0803/2007037090.html
Format:
Books
Publication Date
2008 2007 2002
Excerpt:
Malcolm McDonald on marketing planning : understanding marketing plans and strategy / McDonald
by
McDonald, Malcolm.
Format:
Books
Publication Date
2006
Excerpt:
McDonald, Malcolm. Marketing planning for services.
by
McDonald, Malcolm.
Format:
Books
Publication Date
2013
Excerpt:
communication and distribution channels -- Planning and control. Forecasting sales ; Marketing planning
by
McDonald, Malcolm.
Format:
Books
Publication Date
2012
Excerpt:
Marketing -- Planning.
by
McDonald, Malcolm.
Format:
Books
Publication Date
2011
Excerpt:
Marketing -- Planning.
by
McDonald, Malcolm.
Format:
Books
Publication Date
2011
Excerpt:
Service industries -- Planning.
by
De Chernatony, Leslie, 1953-
Format:
Books
Publication Date
2011
Excerpt:
and sustaining added values -- 11. Brand planning -- 12. Brand evaluation.
by
McDonald, Malcolm.
Format:
Books
Publication Date
2007
Excerpt:
Marketing -- Planning.
by
McDonald, Malcolm.
Format:
Books
Publication Date
2004
Excerpt:
Marketing -- Planning.
by
De Chernatony, L. (Leslie)
Format:
Books
Publication Date
2003
Excerpt:
Brand name products -- Planning.
by
McDonald, Malcolm.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html
Format:
Books
Publication Date
2002
Excerpt:
Marketing -- Planning.
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