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The complete marketer : 60 essential concepts for marketing excellence

McDonald, Malcolm.

Format:

Books

Publication Date

2013

Excerpt:

; The product life cycle ; Diffusion of innovation ; Developing new products ; Pricing strategies

Available: Copies:

Marketing plans : a complete guide in pictures

McDonald, Malcolm.

Format:

Books

Publication Date

2012

Excerpt:

strategies -- The communication plan I -- The communication plan II -- The pricing plan -- Place : the

Available: Copies:

Market segmentation : how to do it and how to profit from it

McDonald, Malcolm.

Format:

Books

Publication Date

2012

Excerpt:

pricing spiral which results from getting market segmentation wrong. Nothing in business works unless

Available: Copies:

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

2007

Excerpt:

: 2. the sales plan -- The pricing plan -- The distribution plan and customer service plan

Available: Copies:

Marketing : a complete guide in pictures

McDonald, Malcolm.

Format:

Books

Publication Date

2004

Excerpt:

objectives and strategies -- 7. The communication plan I -- 8. The communication plan II -- 9. The pricing

Available: Copies:

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Table of contents http://catdir.loc.gov/catdir/toc/els051/2004556468.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004556468.html

Format:

Books

Publication Date

2002

Excerpt:

: the sales plan -- The pricing plan -- The distribution plan and customer service plan --Marketing

Available: Copies:

Marketing plans that work

McDonald, Malcolm.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html

Format:

Books

Publication Date

2002

Excerpt:

communication plan : advertising and sales promotion -- The communication plan : sales -- The pricing plan

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Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

1999

Excerpt:

communication plan : the sales plan -- 9. The pricing plan -- 10. The distribution plan and customer service

Available: Copies:

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

1995

Excerpt:

communication plan: 2 The sales plan -- 9. The pricing plan -- 10. The distribution plan -- 11. Marketing

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