by
McDonald, Malcolm.
Format:
Books
Publication Date
2013
Excerpt:
-- Marketing in the digital age. Internet marketing ; Social media marketing ; Mobile marketing ; Databases for
by
De Chernatony, Leslie, 1953-
Format:
Books
Publication Date
2011
Excerpt:
-to-business branding -- 6. Service brands -- 7. Retailer issues in branding -- 8. Brands on the internet -- Part 3
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