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1. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
1:OS-STUDENT
Available: Copies:
2. 
Cover image for Marketing plans : a complete guide in pictures
Marketing plans : a complete guide in pictures
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2012
Excerpt: 
1:OS-STUDENT
Available: Copies:
3. 
Cover image for Market segmentation : how to do it and how to profit from it
Market segmentation : how to do it and how to profit from it
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2012
Excerpt: 
right. It is an essential text for professionals and students based on a wealth of practical experience
Available: Copies:
4. 
Cover image for Marketing : a complete guide in pictures
Marketing : a complete guide in pictures
Marketing : a complete guide in pictures
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2011
Excerpt: 
1:OS-STUDENT
Available: Copies:
5. 
Cover image for Marketing accountability : a new metrics model to measure marketing effectiveness
Marketing accountability : a new metrics model to measure marketing effectiveness
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2011 2009
Excerpt: 
1:OS-STUDENT
Available: Copies:
6. 
Cover image for Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2011
Excerpt: 
1:OS-STUDENT
Available: Copies:
7. 
Cover image for Creating powerful brands.
Creating powerful brands.
by 
De Chernatony, Leslie, 1953-
Format: 
Books
Publication Date 
2011
Excerpt: 
1:OS-STUDENT
Available: Copies:
8. 
Cover image for Malcolm McDonald on marketing planning : understanding marketing plans and strategy
Malcolm McDonald on marketing planning : understanding marketing plans and strategy
by 
McDonald, Malcolm.
Table of contents http://www.loc.gov/catdir/toc/fy0803/2007037090.html
Format: 
Books
Publication Date 
2008 2007 2002
Excerpt: 
"As a busy marketing professional or student, you'll find that this information-crammed guide to
Available: Copies:
9. 
Cover image for Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2007
Excerpt: 
1:OS-STUDENT
Available: Copies:
10. 
Cover image for Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2006
Excerpt: 
1:OS-STUDENT
Available: Copies:
11. 
Cover image for Market segmentation : how to do it, how to profit from it
Market segmentation : how to do it, how to profit from it
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2004
Excerpt: 
1:OS-STUDENT
Available: Copies:
12. 
Cover image for Creating powerful brands in consumer, service and industrial markets
Creating powerful brands in consumer, service and industrial markets
by 
De Chernatony, L. (Leslie)
Format: 
Books
Publication Date 
2003
Excerpt: 
1:OS-STUDENT
Available: Copies:
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