Title:
How industries evolve : principles for achieving and sustaining superior performance
Author:
McGahan, Anita M. (Anita Marie)
ISBN:
9781578518401
Personal Author:
Publication Information:
Boston, Mass. : Harvard Business School Press, c2004.
Physical Description:
ix, 245 p. : ill. ; 25 cm.
Contents:
Introduction and overview -- The four trajectories of industry evolution -- How change unfolds on each trajectory -- Assessing the nature and stage of evolution in an individual industry -- Conforming to the rules of change within an industry -- Creating a business-unit strategy that exploits the opportunities in industry evolution -- Diversifying across businesses to capitalize on industry evolution -- Epilogue.
Abstract:
"In How Industries Evolve, McGahan convincingly shows that while industries sometimes seem to change overnight, they actually evolve in predictable stages across decades. Executives can learn to identify the implications of change far in advance - and align their strategies in a way that vastly improves their chances for superior performance." "Based on a ten-year statistical research study encompassing more than seven hundred industries, How Industries Evolve identifies four distinct evolutionary paths that an industry can take - progressive, creative, intermediating, or radical - and explains the different requirements each holds for successful strategy. This book provides a model for determining which trajectory your industry is on, and identifies the boundaries that govern successful strategy for each trajectory."--BOOK JACKET.
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