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1. 
Cover image for McQuail's Mass communication theory
McQuail's Mass communication theory
McQuail's Mass communication theory
by 
McQuail, Denis.
Format: 
Books
Publication Date 
2010
Excerpt: 
Audience Theory and Research Traditions Audience Formation and Experience PART SEVEN: EFFECTS Processes and
Available: Copies:
2. 
Cover image for McQuail's mass communication theory
McQuail's mass communication theory
McQuail's mass communication theory
by 
McQuail, Denis.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0657/00698196-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/00698196-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
; issues, concepts and methods of analysis -- Media genres and texts -- pt. 5 Audiences. Audience theory
Available: Copies:
3. 
Cover image for Audience analysis
Audience analysis
Audience analysis
by 
McQuail, Denis.
Format: 
Books
Publication Date 
1997
Excerpt: 
Audience analysis / McQuail, Denis.
Available: Copies:
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