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1. 
Cover image for McQuail's Mass communication theory
McQuail's Mass communication theory
by 
McQuail, Denis.
Format: 
Books
Publication Date 
2010
Excerpt: 
: ORGANIZATIONS The Media Organization: Pressures and Demands The Production of Media Culture PART FIVE: CONTENT
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2. 
Cover image for McQuail's mass communication theory
McQuail's mass communication theory
by 
McQuail, Denis.
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0602/2005282679.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/2005282679-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Introduction to the book -- The rise of mass media -- Concepts and models for mass communication
Available: Copies:
3. 
Cover image for Audience analysis
Audience analysis
by 
McQuail, Denis.
Format: 
Books
Publication Date 
1997
Excerpt: 
describes and explains the main types of audience, alternative theories about the audience, and the main
Available: Copies:
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