No logo brands, globalization, resistance
Title:
No logo brands, globalization, resistance
Author:
Klein, Naomi, 1970-
ISBN:
9781893521858
Publication Information:
[Northampton, Mass.] : Media Education Foundation, c2003.
Physical Description:
1 videodisc (42 min.) : sd., col. with b&w sequences ; 4 3/4 in.
General Note:
Based on the book No logo by Naomi Klein.
"The use of the following media material is protected by the FAIR USE CLAUSE of the U.S. Copyright Act of 1976, which allows for the rebroadcast of copyrighted materials for the purpose of commentary, criticism and education." -- Note at start of film.
Contents:
Intro -- No space: new branded world -- No choice: brand bombing -- No jobs: the discarded factory -- No logo: anti-corporate activism & reclaiming the streets.
Extras (9 min.): Virgin stretches the brand ; Cool hunting & the cooptation of youth culture ; Branding & BMW films ; Coke vs. tap water ; Mickey Mouse goes to Haiti ; Benetton & political advertising ; Public vs. private.
Abstract:
"Using hundreds of media examples, No Logo shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work -- the dynamics of corporate globalization -- impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands." -- Container.
Added Corporate Author: