What's in a buzzword? / Lucy Kellaway -- "Eenie, meenie, minie, mo ..." / The economist -- What is strategy? / John Kay -- Five Ps for strategy / Henry Mintzberg -- Beware of strategy / A. Inkpen and N. Choudhury ; Henry Mintzberg -- Are strategies real things? / Bruce Ahlstrand and Henry Mintzberg -- The other tower of Babel / Joseph Lampel -- Strategy and a "little black dress" / Jeanne Liedtka -- The CEO as strategist / Michael Porter -- The manager as orchestra conductor -- The tortoise and the hare : a fable for senior executives / John Kay -- Jack's turn / Henry Mintzberg -- The revolution in strategic planning / John Byrne -- Jack Welch on planning -- The seven deadly sins of planning / Ian Wilson -- Planning in case / Lawrence Wilkinson -- Forecasting : whoops! -- Plans in case you are stuck / Karl Weick -- The creation -- How to plan a strategy / Henry Mintzberg -- Speech at the second plenary session of the eighth central committee of the Communist party of China (November 15, 1956) / Mao Tse Tung -- Planning and flexibility / Henry Mintzberg -- Management and magic / Martin L. Gimpl and Stephen R. Dakin -- Launching strategy / Henry Mintzberg -- Positioning the derrière : toilet Nirvana / James Brooke -- The soft underbelly of hard data / Henry Mintzberg -- The glory of numbers -- Reversing the images of BCG's growth/share matrix / John Seeger -- To see or not to see -- Imaging strategy / Henry Mintzberg and Frances Westley -- Strategic thinking as "seeing" / Henry Mintzberg -- Seeing a symphony / Mozart -- "Marketing myopia" myopia / Henry Mintzberg -- Recognizing the CEO as artist / Patricia Pitcher -- Reflections of an entrepreneur / Richard Branson -- Entrepreneurship and planning / Amar Bhide -- Managing quietly / Henry Mintzberg -- What my mother taught me about strategy / Joseph Lampel.

Biases and limitations of judgment : humans / Spyros G. Makridakis -- Biases and limitations of judgment : animals -- Everything I need to know about strategy I learned at the National Zoo / Jeanne Liedtka -- The man vs. the machine / Charles Drauthammer -- Think like a grandmaster / G.M. Alexander Kotov -- The emperor's new suit / Hans Christian Andersen -- Management expert Gary Hamel talks with Enron's Ken Lay about what it's like to launch a new strategy in the real world / Gary Hamel -- Good managers don't make policy decisions / H. Edward Wrapp -- Backing into a brilliant strategy : reports on Honda -- Ruminations on Honda / Richard Rumelt -- Bees and flies making strategy / Gordon Siu -- Growing strategies : two ways / Henry Mintzberg -- Strategies that learn / Gary Hamel -- Strategy up and down / John Kotter ; Michael Beer -- Strategy is destiny; a review of the Robert Burgelman book / Harvey Schachter -- Talk the walk / Karl Weick -- How to fight the strategic wars : quotes from Napolean [sic] and the Duke of Wellington -- Looking a few steps back -- The calf path / Sam Walter Foss -- Chess in the real world / Felix Holt -- Bees in the real world / Edward O. Wilson -- Laws of power / Robert Green and Joost Elffers -- Planning as public relations / Henry Mintzberg -- Brinkmanship in business / Bruce Henderson -- Strategy and the art of seduction / Jeanne Liedtka -- Strategy is culture is strategy / Karl Weick -- Five easy steps to destroying a rich culture (any one will do) / Henry Mintzberg -- How destructive cultures develop / Tommy Wiseman -- Be your body's boss / Lucy Kellaway -- Recipes for cooking strategy.