by
Wells, William, 1926-
Format:
Books
Publication Date
2006
Excerpt:
-ending case : chick-fil-A : effective advertising messages -- 15. Direct response -- 16. Sales promotion
by
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2000 1999
Excerpt:
of the book closes with a comprehensive Mad Dogs and Englishmen case, which refers to a custom video
by
Duncan, Tom (Thomas R.)
Format:
Books
Publication Date
1997
Excerpt:
Branding (Marketing) -- Case studies.