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1. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2006
Excerpt: 
Pearson/Prentice Hall,
Available: Copies:
2. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
Prentice Hall,
Available: Copies:
5. 
Cover image for Creative advertising : theory and practice
Creative advertising : theory and practice
Creative advertising : theory and practice
by 
Moriarty, Sandra E. (Sandra Ernst)
Format: 
Books
Publication Date 
1986
Excerpt: 
Prentice-Hall,
Available: Copies:
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