Title:
Consumer behavior : building marketing strategy
Author:
Hawkins, Del I.
ISBN:
9780073101378
9780073261546
9780071106689
9780071109154
9780073101415
Personal Author:
Edition:
10th ed.
Publication Information:
Boston : McGraw-Hill/Irwin, ©2007.
Physical Description:
xxiv, 790 pages : color illustrations ; 27 cm + 1 CD-ROM (4 3/4 in.).
Series:
Irwin/McGraw-Hill series in marketing
Irwin/McGraw-Hill series in marketing.
Contents:
Consumer Behavior and Marketing Strategy -- Cross-Cultural Variations in Consumer Behavior -- The Changing American Society: Values -- The Changing American Society: Demographics and Social Stratification -- The Changing American Society: Subcultures -- The American Society: Families and Households -- Group Influences on Consumer Behavior -- Perception -- Learning, Memory, and Product Positioning -- Motivation, Personality, and Emotion -- Attitudes and Influencing Attitudes -- Self-Concept and Lifestyle -- Situational Influences -- Consumer Decision Process and Problem Recognition -- Information Search -- Alternative Evaluation and Selection -- Outlet Selection and Purchase -- Postpurchase Processes, Customer Satisfaction, and Customer Commitment -- Organizational Buyer Behavior -- Marketing Regulation and Consumer Behavior.
Subject Term:
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.htmlPublisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html