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1. 
Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Targeting attractive market segments -- Differentiation and brand positioning -- Business strategies : a
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2. 
Cover image for The new business road test : what entrepreneurs and executives should do before writing a business plan
The new business road test : what entrepreneurs and executives should do before writing a business plan
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2010
Excerpt: 
The new business road test : what entrepreneurs and executives should do before writing a business
Available: Copies:
3. 
Cover image for Getting to plan B : breaking through to a better business model
Getting to plan B : breaking through to a better business model
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2009
Excerpt: 
Business planning.
Available: Copies:
4. 
Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
marketing programs -- ch. 9. Business strategies : a foundation for marketing program decisions -- ch. 10
Available: Copies:
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