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1. 
Cover image for The new business road test : what entrepreneurs and executives should do before writing a business plan
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2010
Excerpt: 
-based forecasting -- Getting help with your road test.
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2. 
Cover image for Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2010
Excerpt: 
markets and buying behavior -- Measuring market opportunities : forecasting and market knowledge
Available: Copies:
3. 
Cover image for Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2008
Excerpt: 
. 6. Measuring market opportunities : forecasting and marketing knowledge -- ch. 7. Targeting
Available: Copies:
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