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3169.

Marketing management : a strategic decision-making approach

Mullins, John W. (John Walker)

Format:

Books

Publication Date

2010

Excerpt:

new and growing markets -- Strategies for mature and declining markets -- Organizing and planning for

Available: Copies:

3170.

The new business road test : what entrepreneurs and executives should do before writing a business plan

Mullins, John W. (John Walker)

Format:

Books

Publication Date

2010

Excerpt:

New business enterprises -- Planning.

Available: Copies:

3171.

Getting to plan B : breaking through to a better business model

Mullins, John W. (John Walker)

Format:

Books

Publication Date

2009

Excerpt:

Business planning.

Available: Copies:

3172.

Marketing management : a strategic decision-making approach

Mullins, John W. (John Walker)

Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html

Format:

Books

Publication Date

2008

Excerpt:

programs -- ch. 17. Organizing and planning for effective implementation -- ch. 18. Measuring and

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3173.

Marketing strategy

Walker, Orville C.

Format:

Books

Publication Date

2005

Excerpt:

Strategic planning.

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