Ethical marketing
Title:
Ethical marketing
Author:
Murphy, Patrick E.
ISBN:
9780205136278
Personal Author:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Copy | Status |
|---|---|---|---|---|---|
Searching... Cataloguing | Unknown | 29424-1002 | NO CONFIGURATION | 2 | Searching... Unknown |
Bound With These Titles
On Order
Summary
Summary
Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major dimensions of all marketing activities. It contains specific managerial and strategic recommendations in every chapter and is written from a managerial viewpoint.
Select a list
The following items were successfully added.
There was an error while adding the following items. Please try again.
One or more items could not be added because you are not logged in.