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1. 
Cover image for Public relations writing : form and style
Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Attention -- Interest -- Desire -- Credibility -- Action -- Copywriting for newspapers -- Copywriting for
Available: Copies:
2. 
Cover image for This is PR : the realities of public relations
This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2004
Excerpt: 
for PR -- PR Ethics and Responsibilities -- PR and the Law -- PR in action -- Strategic management in
Available: Copies:
3. 
Cover image for This is PR : the realities of public relations
This is PR : the realities of public relations
This is PR : the realities of public relations
by 
Newsom, Doug.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=004032422&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1993
Excerpt: 
Responsibility. 9. Laws Affecting PR Practice -- pt. 4. PR in Action. 10. Problem-Solving Strategies: The
Available: Copies:
4. 
Cover image for This is PR : the realities of public relations
This is PR : the realities of public relations
by 
Newsom, Doug.
Table of contents http://www.gbv.de/dms/bowker/toc/9780534101404.pdf
Format: 
Books
Publication Date 
1989
Excerpt: 
environment -- PR in action -- Appendixes.
Available: Copies:
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