Summary

Marketing issues are among the top concerns of business owners and managers. Yet most small businesses lack the expertise, time, and/or money to develop elaborate marketing campaigns. The most workable solutions come from other business owners who have successfully met the marketing challenge in the real world, says award-winning journalist Jan Norman. For the first time ever, she has compiled the marketing experiences, techniques, and strategies of 101 entrepreneurs into an easy-to-follow guide. Tells You about Marketing Your Own Business highlights true, detailed marketing experiences of real-life business owners, advising readers how to: Take care of business before marketing starts. Create business cards, packaging, and signage that attract attention. Make maximum use of public relations and advertising expenditures. Customize the marketing effort to suit the company's personality. Time product releases for maximum impact. Win business at trade shows even without a booth. Equip employees to be the company's best marketers. Each of the book's ten sections ends with a checklist, quiz, or sample to help readers apply what the example stories have covered. An appendix of resources and materials for additional help also is included.