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Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

by

O'Brien, Kyle.

Format:

Manuscript

Publication Date

2013

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

2.

Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaign

Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaign

by

O'Brien, Kyle.

Format:

Manuscript

Publication Date

2013

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

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